• Marketing

    People are Not Obligated to Give You Their Attention

    June 17, 2020

    When people who are new to marketing / self promotion start talking to me about what they’re working on, there is one common mistake that I see them make. It’s also a subtle thing – subtle enough that I wanted to talk about it here more thoroughly can I could on Twitter. So here’s a foundational principle you need to understand: People are not obligated to give you their attention. Some guy on his blog, 2020. They are not obligated to click that link. To pick up that book and look at the cover. To play your game demo. To…

  • Marketing - Videos

    How to Grow Your Author Platform

    June 10, 2020

    Alright fam, this week’s video is here. I talk about how to actually sustainably grow your author platform. Here’s the link to the video, first of all: For those who are in the TLDW camp, there’s two general methods to grow a platform. I had some extra thoughts about each of them, so, let’s get into it. Method 1: Outreach Seriously whenever people talk about growing their platform, nobody seems to actually discuss the most bare-bones, working-the-pavement way to grow the platform: outreach. Social media is the world’s biggest coffee shop, it’s free, and you can just walk in and…

  • Marketing - Videos

    What is Author Platform?

    June 6, 2020

    This week’s video I go over the foundations of what makes an author platform. Take a look: I want to emphasize is the definition of what a platform is: It is an online presence that does 2 things. It let’s an audience discover you. It let’s you communicate with that audience And the most important thing I want to stress from that video is that the needs of a platform change. It depends on where you are. In some respects, that’s actually why I don’t 100% like the terminology: most of the time when people think about “platform” they think…