• Marketing - Videos

    How to Grow Your Author Platform

    Alright fam, this week’s video is here. I talk about how to actually sustainably grow your author platform. Here’s the link to the video, first of all: For those who are in the TLDW camp, there’s two general methods to grow a platform. I had some extra thoughts about each of them, so, let’s get into it. Method 1: Outreach Seriously whenever people talk about growing their platform, nobody seems to actually discuss the most bare-bones, working-the-pavement way to grow the platform: outreach. Social media is the world’s biggest coffee shop, it’s free, and you can just walk in and…

  • Marketing - Videos

    What is Author Platform?

    This week’s video I go over the foundations of what makes an author platform. Take a look: I want to emphasize is the definition of what a platform is: It is an online presence that does 2 things. It let’s an audience discover you. It let’s you communicate with that audience And the most important thing I want to stress from that video is that the needs of a platform change. It depends on where you are. In some respects, that’s actually why I don’t 100% like the terminology: most of the time when people think about “platform” they think…