Alright fam, this week’s video is here. I talk about how to actually sustainably grow your author platform. Here’s the link to the video, first of all: For those who are in the TLDW camp, there’s two general methods to grow a platform. I had some extra thoughts about each of them, so, let’s get into it. Method 1: Outreach Seriously whenever people talk about growing their platform, nobody seems to actually discuss the most bare-bones, working-the-pavement way to grow the platform: outreach. Social media is the world’s biggest coffee shop, it’s free, and you can just walk in and…
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This week’s video I go over the foundations of what makes an author platform. Take a look: I want to emphasize is the definition of what a platform is: It is an online presence that does 2 things. It let’s an audience discover you. It let’s you communicate with that audience And the most important thing I want to stress from that video is that the needs of a platform change. It depends on where you are. In some respects, that’s actually why I don’t 100% like the terminology: most of the time when people think about “platform” they think…
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This week’s video breaks down the difference between traditional publishing and self publishing. Pick your Tool Something I hope that comes across clearly in the video is that these are tools. Self publishing is the perfect tool for some people; traditional publishing works well for others. They also aren’t mutually exclusive – several authors like Gail Carriger manage to both self publish AND traditionally publish. So, for me? I don’t want to self publish my novels. For me a big reason why not has to do with the distribution networks traditional publishing has. I firmly believe that gives me a…
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This Week’s Video If you follow me on Twitter at all, you know I hop on my soapbox all the time about how people make basic mistakes while pitching through social media. I’ve said it in multiple threads, I’ve said it on my last video about marketing, and I’ll probably say it more in the future. “But Mike,” you might ask, “What are those mistakes people make?”That’s where this week’s video comes in. Behold, several of the common mistakes people make while pitching, all nicely illustrated: What Goes Wrong? I give a lot of examples in the video, but I…
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Holy crap it’s a new decade already. That’s incredible to me. This weeks video I wanted to go over just what that decade of writing has been like for me – from the very beginning, in 2010, when I had quit writing and wanted to tip toe back after years away from it, to 2020 where I’m working on my 8thish novel and sending out my 42nd query. There is one thing I wanted to touch on in the video that didn’t quite make the final cut. It took me a long time to come back to writing and fully…